Brighter Click: Best for Facebook Ad Creative & UGC/Influencer Sourcing

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Overall Score 4.8/5

Pricing: 3.5/5

General services: 5/5

Advanced services: 4.5/5

Customer support: 5/5

My expert score: 4.8/5

Pros

Plans a strong creative strategy to directly inform scaling decisions rather than just testing randomly.
Have proprietary creative analytics software to guide decision-making
Has a network of 525+ UGC creators to scale FTC-compliant UGC
Clear understanding of how paid media impacts overall business health and omnichannel strategy.
Known for proactive communication and strong project management.

Cons

Costs are higher relative to outsourced or freelance talent.
Does not offer retention marketing or CRO (Conversion Rate Optimization) services.

Why I chose Brighter Click

Brighter Click stands out as a Facebook Ads agency that combines creative-led growth with high-level strategic thinking. Unlike agencies that focus solely on in-platform optimization, Brighter Click differentiates itself by guiding leadership teams on how paid media connects to real business outcomes.

My favorite aspect of Brighter Click is its “obsession” with data. They blend voice-of-customer insights with proprietary analytics to track creative performance at a granular level. This allows them to identify exactly what drives results and ensure every asset is intentionally designed.

However, be aware that this is a premium solution. They position themselves as a “thinking partner” rather than a low-cost execution shop. If you are looking for retention marketing or CRO specifically, you will need to look elsewhere. But for brands that want to move beyond surface-level metrics and use paid media as a true growth lever, Brighter Click is a strong long-term partner.